About Rebecca Matter

You might know my name, but here’s the story behind it…

If you’ve spent any time in the world of copywriting or digital marketing, there’s a good chance you’ve come across my name.

As the president of American Writers & Artists Institute (AWAI), I’ve spent over two decades helping writers turn their skills into well-paid, meaningful careers.

I’ve taught thousands of people how to build businesses they love … without sacrificing the life they’re trying to build it for.

But this site isn’t about AWAI.

It’s about you … and how I can help you move forward, whether you’re:

A writer or solopreneur navigating a new career chapter, or
A business or brand trying to connect with the powerful 50+ “rewirement” market.

What I Can Do for You (And Why It Matters)

I believe in clear strategy, honest insight, and specific action. Whether we’re talking about your copy, your offers, or your business itself, I help people get unstuck, get focused, and get moving. I work with:

Writers and solopreneurs who want to build a career they love (especially in the second half of life)
Companies and brands who want to better reach, inspire, and serve the 50+ audience

I also speak regularly at events, webinars, and on podcasts, helping demystify what it really takes to succeed in this new world of writing, marketing, and AI.

How I Got Here

I didn’t plan on becoming a marketer. But after graduating from Florida State (Go FSU!), and working in publishing for a few years, I quickly realized I loved two things: understanding people and identifying really good ideas.

Those two passions led me to AWAI in the early 2000s, and over the past 20+ years, I’ve had the privilege of working with thousands of writers, entrepreneurs, and businesses looking to create something better, on their own terms.

Along the way, I’ve:

Launched dozens of programs that have helped people learn in-demand skills, land their first clients and build full-time careers
Led a company through major digital transformations
Coached entrepreneurs through growth, reinvention, and everything in between
Built a life and business that align with the values I care about most

When I’m not working, you’ll usually find me spending time with my family, traveling, hosting unforgettable gatherings, or brainstorming a new business venture (I can’t help it – I’m a serial entrepreneur!).

I’m a big fan of clear plans, honest feedback, the power of momentum and deep belly laughs.

Want to Connect?

If you’re curious about working together—or just want to say hi—I’d love to hear from you.