Privacy Policy

This Privacy Policy explains how information is collected, used, and protected when you use this website (the “Site”). The Site is operated by Rebecca Matter, a personal brand based in Texas, United States (“we,” “us,” or “our”). By accessing or using the Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

1.1 Google Analytics (Usage Data)

We use Google Analytics, a web analytics service provided by Google LLC (“Google”), to help us understand how visitors use the Site. Google Analytics collects certain information automatically, which may include:

• Pages you visit and how long you stay on them;
• The website that referred you to the Site;
• Your browser type, device type, and operating system;
• Approximate geographic location (e.g., city or region);
• Other technical information about your interaction with the Site.

Google Analytics collects this information using cookies and similar technologies. This data is generally aggregated and does not identify you personally. For more information on how Google collects and processes data, please see Google’s policies: https://policies.google.com/technologies/partner-sites .

1.2 Contact Form (Email Address)

If you choose to contact us through a form on the Site, you may voluntarily provide:

• Your email address; and
• Any other information you include in your message.

We use this information solely to respond to your inquiry, follow up on your request, or otherwise communicate with you about the subject of your message.

2. How We Use Your Information

We use the information described above for the following purposes:

• To operate and improve the Site, including understanding how visitors use the Site and making improvements to content and performance (via Google Analytics data);
• To respond to you when you contact us, including answering questions or handling requests submitted through the contact form;
• To maintain Site security and prevent misuse, where necessary.

We do not sell or rent your personal information to third parties, and we do not share your email address with third parties for their own marketing purposes.

3. Legal Basis and Geographic Scope

This Site is operated from the United States and is intended primarily for visitors located in the U.S., including Texas residents. Information collected through the Site is processed and stored in the United States.

If you access the Site from outside the United States, you understand that your information may be transferred to, stored, and processed in the U.S., where data protection laws may be different from those in your country.

4. Data Retention

• Google Analytics data is retained according to the data retention settings configured in our Google Analytics account and Google’s own policies.
• Contact form emails are retained as long as reasonably necessary to respond to your message, maintain a record of our communications, or as otherwise required by law or good business practices.

5. Cookies and Similar Technologies

Google Analytics uses cookies and similar technologies to collect and analyze information about use of the Site. A cookie is a small text file placed on your device. You can control cookies through your browser settings, including blocking or deleting them. If you choose to disable cookies, some features of the Site may not function properly.

To opt out of Google Analytics on your browser, you can install the Google Analytics Opt-out Browser Add-on (if available for your browser).

6. Third-Party Services

We rely on the following third-party service in connection with the Site:

• Google Analytics (Google LLC) – Used to collect and analyze usage data about how visitors interact with the Site. Your use of the Site is also subject to Google’s Privacy Policy and Terms of Service.

7. Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee absolute security of your information.

8. Children’s Privacy

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe that a child under 13 has provided personal information through the Site, please contact us so that we can take appropriate steps to delete the information.

9. Your Choices and Rights

Depending on your location and applicable law, you may have certain rights regarding your information, such as:

• Requesting access to the personal information we hold about you;
• Requesting that we correct or update your information if it is inaccurate;
• Requesting deletion of your personal information, subject to any legal obligations we may have to retain it;
• Objecting to or restricting certain types of processing, where permitted by law.

We are a small personal brand and may not be subject to every comprehensive U.S. or Texas privacy statute, but we will make reasonable efforts to honor privacy-related requests that are consistent with our legal obligations and the limited nature of data we collect.

To exercise any of these rights, or to ask questions about your information, please contact us using the contact details below.

Texas Residents

If you are a resident of Texas, your information is processed in the United States, and you may have additional rights under Texas law now or in the future. Even where we are not legally required to do so, we will consider reasonable requests from Texas residents to access or delete contact form communications, subject to our need to retain certain records.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Your continued use of the Site after any changes to this Privacy Policy will constitute your acceptance of those changes.

11. Contact Us

If you have any questions about this Privacy Policy or how your information is handled, you may contact:

Rebecca Matter
Email: webmaster@rebeccamatter.com

This Privacy Policy is provided for general informational purposes only and does not constitute legal advice. If you have specific legal questions, you should consult with a licensed attorney familiar with privacy law in your jurisdiction.

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